Xero sets sights on Asia’s booming digital finance

                        The CEO of the cloud-based accounting services provider tells FinanceAsia that Asia’s growing ecosystem of startups and SMEs make it an ideal place to do business.

                        Accounting and bookkeeping are crucial areas of business in most companies and are expensive too, given the number of human hours they require. But this is the digital age, so can the power of technology help reduce, and eventually eliminate, these human costs

                        For Steve Vamos, the answer is a resounding “yes”.

                        The technology expert, who has held senior positions at the likes of?Apple, Microsoft and IBM, took up a new challenge last year to become chief executive of Xero, a New Zealand-domiciled, Australia-listed cloud-based accounting services provider with a strong foothold in Singapore.?

                        Behind the decision is his belief...

                        ? Haymarket Media Limited. All rights reserved.

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